We have associations to things. We have, you know, we have associations to tables and to - and to dogs and to cats and to Harvard professors, and that's the way the mind works. It's an association machine.
Daniel KahnemanI used to hold a unitary view, in which I proposed that only experienced happiness matters, and that life satisfaction is a fallible estimate of true happiness.
Daniel KahnemanWe can't live in a state of perpetual doubt, so we make up the best story possible and we live as if the story were true.
Daniel Kahneman