When a language advances and adds a third term to its lexicon for color, the third term is always red.

The power of art is that it can connect us to one another, and to larger truths about what it means to be alive and what it means to be human.

Although I don't know Paul McCartney, a mutual friend told me that Paul was reading my book, This Is Your Brain on Music, and stopped after chapter two. McCartney said he was concerned that if he learned more about how he does what he does (as far as composing music), he may not be able to do it anymore!

The most fundamental principle of the organized mind, the one most critical to keeping us from forgetting or losing things, is to shift the burden of organizing from our brains to the external world.

The mammalian brain evolved exquisite place memory because that was essential for survival. This is why squirrels have such a good memory for where they buried their nuts.

We need to take a step back, and realize that not everything we encounter is true. You don't want to be gullibly accepting everything as true, but you don't want to be cynically rejecting everything as false. You want to take your time to evaluate the information.

The processing capacity of the conscious mind has been estimated at 120 bits per second.