It's getting harder and harder to know, when you find things on the Internet, what you can believe and what you can't.

A song playing comprises a very specific and vivid set of memory cues. Because the multiple-trace memory models assume that context is encoded along with memory traces, the music that you have listened to at various times of your life is cross-coded with the events of those times. That is, the music is linked to events of the time, and those events are linked to the music.

The processing capacity of the conscious mind has been estimated at 120 bits per second.

When we have learned something, there's this thing called belief perseverance. Having learned something, we tend to cling to that belief, even in the face of overwhelming evidence to the contrary.

When a language advances and adds a third term to its lexicon for color, the third term is always red.

Whenever humans come together for any reason, music is there: weddings, funerals, graduation from college, men marching off to war, stadium sporting events, a night on the town, prayer, a romantic dinner, mothers rocking their infants to sleep ... music is a part of the fabric of everyday life.

The most fundamental principle of the organized mind, the one most critical to keeping us from forgetting or losing things, is to shift the burden of organizing from our brains to the external world.