Decision-making is difficult because, by its nature, it involves uncertainty. If there was no uncertainty, decisions would be easy! The uncertainty exists because we don't know the future, we don't know if the decision we make will lead to the best possible outcome. Cognitive science has taught us that relying on our gut or intuition often leads to bad decisions, particularly in cases where statistical information is available. Our guts and our brains didn't evolve to deal with probabilistic thinking.

No other species lives with regret over past events, or makes deliberate plans for future ones.

A song playing comprises a very specific and vivid set of memory cues. Because the multiple-trace memory models assume that context is encoded along with memory traces, the music that you have listened to at various times of your life is cross-coded with the events of those times. That is, the music is linked to events of the time, and those events are linked to the music.

I have never seen a proton or electron spinning around it. I have never actually seen a chromosome. I trust that they exist because people who I trust tell me they do.

The processing capacity of the conscious mind has been estimated at 120 bits per second.

We need to take a step back, and realize that not everything we encounter is true. You don't want to be gullibly accepting everything as true, but you don't want to be cynically rejecting everything as false. You want to take your time to evaluate the information.

You'd think people would realize they're bad at multitasking and would quit. But a cognitive illusion sets in, fueled in part by a dopamine-adrenaline feedback loop, in which multitaskers think they are doing great.