Decision-making is difficult because, by its nature, it involves uncertainty. If there was no uncertainty, decisions would be easy! The uncertainty exists because we don't know the future, we don't know if the decision we make will lead to the best possible outcome. Cognitive science has taught us that relying on our gut or intuition often leads to bad decisions, particularly in cases where statistical information is available. Our guts and our brains didn't evolve to deal with probabilistic thinking.

Most of what we know we don't really know first hand. I've never seen a cancer cell. But I trust this community of experts who have, so I believe that cancer exists. But we trust these experts, and we trust that the experts have a system of checks and balances and self-correction. And we have to insist that experts have certain certifications. They're not perfect. Every once in awhile there's an engine falls off the wing of a plane, or a tax audit happens and you find out your expert made a mistake. But it's a pretty good system. It's the best system we've got.

We're making more and more decisions every day. I think a lot of us feel overloaded by the process.

In order to understand one person speaking to us, we need to process 60 bits of information per second.

A song playing comprises a very specific and vivid set of memory cues. Because the multiple-trace memory models assume that context is encoded along with memory traces, the music that you have listened to at various times of your life is cross-coded with the events of those times. That is, the music is linked to events of the time, and those events are linked to the music.

You'd think people would realize they're bad at multitasking and would quit. But a cognitive illusion sets in, fueled in part by a dopamine-adrenaline feedback loop, in which multitaskers think they are doing great.

I don't think I'm always right, but I would like to empower people to come to sound conclusions using a systematic way of looking at things.