When you're playing it as a business... your livelihood depends on winning and losing and so some- times sportsmanship is lost, as in the process of billion dollar companies.

I have no plans to trade Paul Pierce.

Winning a championship is now a legitimate and realistic goal.

When you're playing it as a business... your livelihood depends on winning and losing and so some- times sportsmanship is lost, as in the process of billion dollar companies.