It's a nice way to put the focus back on this simple act... if someone creates you.

What you do is take the power [popularity] gives you - which is very temporary and minor but significant - and use it. The danger is that you use it on a vanity project that no one wants to watch.

There's lots of things that can be solved with cash. And there's occasional things that can't be solved with cash, which become a bureaucratic nightmare for some reason, and there's no distinction between the two. There's no way of reading a situation and saying, "Yes, that'll be a bureaucratic nightmare, but that one we'll be able to buy off." It just depends on the day, apparently.

I think women assess time passage much better than men - because of their biological clocks - and they are much more realistic about measuring out time, whereas men tend to hang onto things. Women acknowledge the biology of their time, and dance through the beat of that drum...whereas men just drum.

I've never done a film before where every single person in the audience knows the ending. I mean suspense, twists are almost impossible these days. People are blogging your endings from their cinema seats.

You use elements of noir, but you don't want it to be too noir-ish. You don't want it to be advertised as though you're asking people to go and watch an updated noir. I don't think they'll go do that. They want to see a modern story.

There is a Steve [Jobs] that Apple would like to actually present to the public. They have a character, Steve, and they want to keep that story going. And it's very important that writers challenge that occasionally and not just trust their parent companies to tell them.