In all my life I'd never been approached this way, the car pulling up, the Where you going? It was something I wish had happened hundreds of times. I was a looker - someone who looked over at every car at every traffic light, hoping something would happen, and almost never finding anyone looking back - always everyone looking forwards, and every time I felt stupid. Why should people look at you? Why should they care?
Dave EggersMcSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object.
Dave Eggers