Anytime you open a business, you have to be effective in promoting whether it's a franchise or not. You'll need to learn to be a Web marketer extraordinaire. There's plenty of material out there.

Study the habits of the people you want to be like and then imitate them. If they are succeeding, they must be doing something right.

At the end of the day we are not selling, we are serving.

Contentment may be the most powerful Financial Principle. You can give more, avoid debt, and live better.

Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.

Money is not good or evil. It has no morals or intentions on its own. Money reflects the character of the user.

Money... is like a beautiful thoroughbred horse - very powerful & always in action, but unless this horse is trained when very young, it will be an out-of-control & dangerous animal when it grows to maturity.