The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.

During 2007 "Not for Sale" was born from a problem I saw in Thailand. We established a basic level of care to the community there. Over the years our effective means of response has changed to help provide people with choices for the future.

I went to Thailand and built a village for 27 rescued children and this is where my passion to help prevent modern day slavery came from.

I shall continue to invent new anti-slavery programmes around the world.

I am an entrepreneur and my goal is to create invention to the solution of human trafficking and extreme poverty.

I like to think that Not For Sale is the Juniper Networks of the social section, a disruptive innovator.

The initial spark that promoted me to start Not For Sale was human trafficking in the San Francisco Bay Area. This led me to take a journey around the world on how this could exist in the 21st century.