The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.

During 2007 "Not for Sale" was born from a problem I saw in Thailand. We established a basic level of care to the community there. Over the years our effective means of response has changed to help provide people with choices for the future.

The main challenge Not For Sale is big and it is modern day slavery, which is a $32billion dollar industry second to the illegal trade of drugs and arms.

The initial spark that promoted me to start Not For Sale was human trafficking in the San Francisco Bay Area. This led me to take a journey around the world on how this could exist in the 21st century.

I like to think that Not For Sale is the Juniper Networks of the social section, a disruptive innovator.

Slavery takes so many forms, as it is interwoven within legal industries and is embedded into the supply chain.

I went to Thailand and built a village for 27 rescued children and this is where my passion to help prevent modern day slavery came from.