Slavery takes so many forms, as it is interwoven within legal industries and is embedded into the supply chain.

The idea for Not For Sale originated as a simple brand to tell as many people as possible about what we are trying to achieve - "people are not for sale". The brand is a straight forward message and communicates the mission clearly.

The main challenge Not For Sale is big and it is modern day slavery, which is a $32billion dollar industry second to the illegal trade of drugs and arms.

Wherever I am in the world I want to be creating new projects and innovations, which are exciting and make a difference to communities.

As an organisation [Not for Sale] we use social media on a daily basis as a way to share the impact of how our support is having on individuals and communities. By building awareness, education and updating interested parties on the progress of the projects.

During 2007 "Not for Sale" was born from a problem I saw in Thailand. We established a basic level of care to the community there. Over the years our effective means of response has changed to help provide people with choices for the future.

My aim is to integrate business connections into vulnerable communities thus creating jobs.