Never mistake legibility for communication.

Dont confuse legibility with communication. Just because something is legible doesnt mean it communicates and, more importantly, doesnt mean it communicates the right thing.

If you have no intuitive sense of design, then call yourself an "information architect" and only use Helvetica.

Invite the reader to participate by deciphering. Chaos can attract and engage.

You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.

The station was tight, aggressive ... the deejays at times sounding as if they were broadcasting at gunpoint.

For some reason I have a visual intuition that allows me to design things in an interesting way, and I don't know where that came from. Because I don't have this formal training, I seem to drift in a different direction.