Never mistake legibility for communication.

If you have no intuitive sense of design, then call yourself an "information architect" and only use Helvetica.

Graphic design will save the world right after rock and roll does.

Dont confuse legibility with communication. Just because something is legible doesnt mean it communicates and, more importantly, doesnt mean it communicates the right thing.

The station was tight, aggressive ... the deejays at times sounding as if they were broadcasting at gunpoint.

Just because something is legible doesn't mean it communicates...

You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.