Invite the reader to participate by deciphering. Chaos can attract and engage.
The station was tight, aggressive ... the deejays at times sounding as if they were broadcasting at gunpoint.
It's not about knowing all the gimmicks and photo tricks. If you haven't got the eye, no program will give it to you.
Just because something is legible doesn't mean it communicates...
Never mistake legibility for communication.
You'll see everything from gold teeth to hood ornaments. It's almost like Halloween during August.