Just because something is legible doesn't mean it communicates...

It's not about knowing all the gimmicks and photo tricks. If you haven't got the eye, no program will give it to you.

Don't confuse legibility with communication.

The station was tight, aggressive ... the deejays at times sounding as if they were broadcasting at gunpoint.

Just because something is legible doesn't mean it communicates...

Dont confuse legibility with communication. Just because something is legible doesnt mean it communicates and, more importantly, doesnt mean it communicates the right thing.

You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.