For some reason I have a visual intuition that allows me to design things in an interesting way, and I don't know where that came from. Because I don't have this formal training, I seem to drift in a different direction.

You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience.

Just because something is legible doesn't mean it communicates...

The station was tight, aggressive ... the deejays at times sounding as if they were broadcasting at gunpoint.

Invite the reader to participate by deciphering. Chaos can attract and engage.

If you have no intuitive sense of design, then call yourself an "information architect" and only use Helvetica.

Never mistake legibility for communication.