With Whitesnake it would have been inappropriate for me to have played Deep Purple songs, although I did at the beginning because I didn't have enough Whitesnake songs.

When certain bootleg companies started off and they would take maybe ten per cent of whatever they got and help fuel new bands, which I'm cool with, I think that's a good idea. Most of the record companies are not doing that.

I think we have two very important missions in life. One is to find out who we really are and the other one is to taste as much of life and experience as much of life as we can.

I saw what Purple meant to people and I still hear it now when I'm in Europe. I'm always shocked that I'm still asked about Purple because it was such a long time ago.

The critics love to get out their knives and dine on Coverdale. But the worse the criticism gets, the more successful I become.

With Whitesnake it would have been inappropriate for me to have played Deep Purple songs, although I did at the beginning because I didn't have enough Whitesnake songs.

Whitesnake more than most rock bands would get a very significant percentage of women in the audience and those were the ones I'd hear the voices because from where I am on stage is a pretty good spot.