Don't apologize for what you think you did wrong. Apologize for what they think you did wrong.

Cognitive therapy is based on the idea that when you change the way you think, you can change the way you feel and behave. In other words, if we can learn to think about other people in a more positive and realistic way, it will be far easier to resolve conflicts and develop rewarding personal and professional relationships.

If you're self-compassionate, you'll tend to have higher self-esteem than if you're endlessly self-critical. And like high self-esteem - self-compassion is associated with significantly less anxiety and depression, as well as more happiness, optimism, and positive emotions.

Despite their differences, pride, shame, and guilt all activate similar neural circuits, including the dorsomedial prefrontal cortex, amygdala, insula, and the nucleus accumbens. Interestingly, pride is the most powerful of these emotions at triggering activity in these regions - except in the nucleus accumbens, where guilt and shame win out. This explains why it can be so appealing to heap guilt and shame on ourselves - they're activating the brain's reward center.

Forgiving yourself, not guilt, increases personal accountability.

Don't apologize for what you think you did wrong. Apologize for what they think you did wrong.

Surprisingly, it's forgiveness, not guilt, that increases accountability. Researchers have found that taking a self-compassionate point of view on a personal failure makes people more likely to take personal responsibility for the failure than when they take a self-critical point of view. They also are more willing to receive feedback and advice from others, and more likely to learn from the experience.