Everybody knows the power of deadlines - and we all hate them. But their effectiveness is undeniable.

You´re not perceiving what's out there. You're perceiving whatever your brain tells you.

Scientists often talk of parsimony (as in "the simplest explanation is probably correct," also known as Occam's razor), but we should not get seduced by the apparent elegance of argument from parsimony; this line of reasoning has failed in the past at least as many times as it has succeeded.

The first thing we learn from studying our own circuitry is a simple lesson: most of what we do and think and feel is not under our conscious control.

As Walt Whitman correctly surmised, we are large and we harbor multitudes within us. And those multitudes are locked in chronic battle. There is an ongoing conversation among the different factions in your brain, each competing to control the single output channel of your behavior. As a result, you can accomplish the strange feats of arguing with yourself, cursing at yourself, and cajoling yourself to do something - feats that modern computers simply do not do.

Even though the outside world has not changed, your brain dynamically presents different interpretations.

It is more parsimonious to assume that the sun goes around the Earth, that atoms at the smallest scale operate in accordance with the same rules that objects at larger scales follow, and that we perceive what is really out there. All of these positions were long defended by argument from parsimony, and they were all wrong.