Everybody knows the power of deadlines - and we all hate them. But their effectiveness is undeniable.

We are made up of an entire parliament of pieces and parts and subsystems. Beyond a collection of local expert systems, we are collections of overlapping, ceaselessly reinvented mechanism, a group of competing factions. The conscious mind fabricates stories to explain the sometimes inexplicable dynamics of the subsystem inside brain. It can be disquieting to consider the extent to which all of our actions are driven by hardwired systems doing what they do best while we overlay stories about choices.

Some men may be genetically inclined to have and hold a single partner, while some may not. In the near future, young women who stay current with the scientific literature may demand genetic tests of their boyfriends to assess how likely they are to make faithful husbands.

Interestingly, schizophrenics can tickle themselves because of a problem with their timing that does not allow their motor actions and resulting sensations to be correctly sequenced.

Each cell sends electrical pulses to other cells, up to hundreds of times per second. If you represented each of these trillions and trillions of pulses in your brain by a single photon of light, the combined output would be blinding.

If you cannot always elicit a straight answer from the unconscious brain, how can you access its knowledge? Sometimes the trick is merely to probe what your gut is telling you. So the next time a friend laments that she cannot decide between two options, tell her the easiest way to solve her problem: flip a coin. She should specify which option belongs to heads and which to tails, and then let the coin fly. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being "told" what to do by the coin, that's the right choice for her.

Evolve solutions; when you find a good one, don't stop.