If you cannot always elicit a straight answer from the unconscious brain, how can you access its knowledge? Sometimes the trick is merely to probe what your gut is telling you. So the next time a friend laments that she cannot decide between two options, tell her the easiest way to solve her problem: flip a coin. She should specify which option belongs to heads and which to tails, and then let the coin fly. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being "told" what to do by the coin, that's the right choice for her.
David EaglemanThe brain internally simulates what will happen if you were to perform some action under specific conditions. Internal models not only play a role in motor acts (such as catching or dodging) but also underlie conscious perception.
David EaglemanWhen one part of the brain makes a choice, other parts can quickly invent a story to explain why. If you show the command "Walk" to the right hemisphere (the one without language), the patient will get up and start walking. If you stop him and ask why he's leaving, his left hemisphere, cooking up an answer, will say something like "I was going to get a drink of water."
David EaglemanWhen a male vole repeatedly mates with a female, a hormone called vasopressin is released in his brain. The vasopressin binds to receptors in a part of the brain called the nucleus accumbens, and the binding mediates a pleasurable feeling that becomes associated with that female. This locks in the monogamy, which is known as pair-bonding. If you block this hormone, the pair-bonding goes away.
David Eagleman