If you cannot always elicit a straight answer from the unconscious brain, how can you access its knowledge? Sometimes the trick is merely to probe what your gut is telling you. So the next time a friend laments that she cannot decide between two options, tell her the easiest way to solve her problem: flip a coin. She should specify which option belongs to heads and which to tails, and then let the coin fly. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being "told" what to do by the coin, that's the right choice for her.
David EaglemanBecause vision appears so effortless, we are like fish challenged to understand water.
David EaglemanThe drives you take for granted ("I'm a hetero/homosexual," "I'm attracted to children/adults," "I'm aggressive/not aggressive," and so on) depend on the intricate details of your neural machinery.
David EaglemanTo a space alien or a German Shepherd dog, two humans would be indistinguishable, just as attractive and unattractive space aliens and German Shepherd dogs are difficult for you to tell apart.
David Eagleman