Since we live in the heads of those who remember us, we lose control of our lives and become who they want us to be.

If you cannot always elicit a straight answer from the unconscious brain, how can you access its knowledge? Sometimes the trick is merely to probe what your gut is telling you. So the next time a friend laments that she cannot decide between two options, tell her the easiest way to solve her problem: flip a coin. She should specify which option belongs to heads and which to tails, and then let the coin fly. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being "told" what to do by the coin, that's the right choice for her.

The more familiar the world becomes, the less information your brain writes down, and the more quickly time seems to pass.

When we're in a human body, we don't care about universal collapse - instead, we care only about a meeting of the eyes, a glimpse of bare flesh, the caressing tones of a loved voice, joy, love, light, the orientation of a house plant, the shade of a paint stroke, the arrangement of hair.

You are more likely to believe that a statement is true if you have heard it before - whether or not it is actually true.

When people fall in love, there´s period of up to three years during which the zeal and infatuation ride at a peak. The internal signals in the body and breain are literally a love drug. And then it beginds to decline. From this perspective, we are preprogramed to lose interest in a sexual partner after the time required to raise a child has passed - which is, on average, about 4 years.

Even though the outside world has not changed, your brain dynamically presents different interpretations.