If you cannot always elicit a straight answer from the unconscious brain, how can you access its knowledge? Sometimes the trick is merely to probe what your gut is telling you. So the next time a friend laments that she cannot decide between two options, tell her the easiest way to solve her problem: flip a coin. She should specify which option belongs to heads and which to tails, and then let the coin fly. The important part is to assess her gut feeling after the coin lands. If she feels a subtle sense of relief at being "told" what to do by the coin, that's the right choice for her.
David EaglemanWe are made up of an entire parliament of pieces and parts and subsystems. Beyond a collection of local expert systems, we are collections of overlapping, ceaselessly reinvented mechanism, a group of competing factions. The conscious mind fabricates stories to explain the sometimes inexplicable dynamics of the subsystem inside brain. It can be disquieting to consider the extent to which all of our actions are driven by hardwired systems doing what they do best while we overlay stories about choices.
David EaglemanIn the traditionally taught view of perception, data from the sensorium pours into the brain, works its way up the sensory hierarchy, and makes itself seen, heard, smelled, tasted, felt - "perceived." But a closer examination of the data suggests this is incorrect. The brain is properly thought of as a mostly closed system that runs on its own internally generated activity.
David EaglemanIt turns out that dopamine is a chemical on double duty in the brain. Along with its role in motor commands, it also serves as the main messenger in the reward systems, guiding a person toward food, drink, mates, and all things useful for survival. Because of its role in the reward system, imbalances in dopamine can trigger gambling, overeating, and drug addiction - behaviors that result from a reward system gone awry.
David Eagleman