The basic idea that the purpose of life is to be happy or is to experience the most favorable ratio of pleasure to suffering or productivity to work or gratification to sacrifice or any of that stuff, which, you know, a couple generations ago, to say that kind of stuff would have made you, you know, a freak - a freak and an Epicurean - and now seems to be so much - simply an unquestioned assumption of the culture that we don't really even talk about it anymore.
David Foster WallaceAt root, vulgar just means popular on a mass scale. It is the semantic opposite of pretentious or snobby. It is humility with a comb-over. It is Nielsen ratings and Barnum's axiom and the real bottom line. It is big, big business.
David Foster WallaceSome persons can give themselves away to an ambitious pursuit and have that be all the giving-themselves-away-to-something they need to do. Though sometimes this changes as the players get older and the pursuit more stress-fraught. American experience seems to suggest that people are virtually unlimited in their need to give themselves away, on various levels. Some just prefer to do it in secret.
David Foster Wallace