It means being conscious and aware enough to choose what you pay attention to and to choose how you construct meaning from experience.
David Foster WallaceKeep in mind that a language is both a map of the world and its own world, with its own shadowlands and crevasses - places where statements that seem to obey all the language's rules are nevertheless impossible to deal with.
David Foster WallaceAt root, vulgar just means popular on a mass scale. It is the semantic opposite of pretentious or snobby. It is humility with a comb-over. It is Nielsen ratings and Barnum's axiom and the real bottom line. It is big, big business.
David Foster WallaceI was trained mainly as a short story writer and that's how I started writing, but I've also become very interested in non-fiction, just because I got a couple of magazine jobs when I was really poor and needed the money and it turned out that non-fiction was much more interesting than I thought it was.
David Foster Wallace