And make no mistake: irony tyrannizes us. The reason why our pervasive cultural irony is at once so powerful and so unsatisfying is that an ironist is impossible to pin down. All U.S. irony is based on an implicit "I don’t really mean what I’m saying." So what does irony as a cultural norm mean to say? That it’s impossible to mean what you say? That maybe it’s too bad it’s impossible, but wake up and smell the coffee already? Most likely, I think, today’s irony ends up saying: "How totally banal of you to ask what I really mean.

I know I never work in whatever gets called an office, e.g., a school office I use only for meeting students and storing books I know I'm not going to read anytime soon.

Mary had a little lamb, its fleece electrostatic / And everywhere Mary went, the lights became erratic.

You are what you love. No? You are, completely and only, what you would die for without, as you say, the thinking twice.

If you're writing fiction, you're dealing with characters who, themselves, will have heartfelt sentiments but who, themselves, live in this culture right now and thus face all the impediments to sort of dealing with those parts of their lives that, you know, that we did. So it would be not only silly but unrealistic to have a character saying that kind of stuff.

To be willing to sort of die in order to move the reader, somehow. Even now I'm scared about how sappy this'll look in print, saying this.

An ad that pretends to be art is - at absolute best - like somebody who smiles warmly at you only because he wants something from you. This is dishonest, but what's sinister is the cumulative effect that such dishonesty has on us: since it offers a perfect facsimile or simulacrum of goodwill without goodwill's real spirit, it messes with our heads and eventually starts upping our defenses even in cases of genuine smiles and real art and true goodwill. It makes us feel confused and lonely and impotent and angry and scared. It causes despair.