It did what all ads are supposed to do: create an anxiety relievable by purchase.

It took years after I’d graduated from Amherst to realize that people were actually far more complicated and interesting than books, that almost everyone else suffered the same secret fears and inadequacies as I, and that feeling alone and inferior was actually the great valent bond between us all. I wish I’d been smart enough to understand that when I was an adolescent.

The problem is that once the rules of art are debunked, and once the unpleasant realities the irony diagnoses are revealed and diagnosed, 'then' what do we do?

We are not dead but asleep, dreaming of ourselves.

I have now seen sucrose beaches and water a very bright blue. I have seen an all-red leisure suit with flared lapels. I have smelled suntan lotion spread over 2,100 pounds of hot flesh. I have been addressed as "Mon" in three different nations. I have seen 500 upscale Americans dance the Electric Slide. I have seen sunsets that looked computer-enhanced. I have (very briefly) joined a conga line.

In the broadest possible sense, writing well means to communicate clearly and interestingly and in a way that feels alive to the reader. Where there’s some kind of relationship between the writer and the reader - even though it’s mediated by a kind of text - there’s an electricity about it.

The great thing about irony is that it splits things apart, gets up above them so we can see the flaws and hypocrisies and duplicates.