One might almost say, to adapt von Clausewitz, that modern warfare is PR by other means. And war-winning strategies mean that modern armies most stop treating their communications operations as secondary assignments or (as still too often happens) dumping grounds for officers who have failed at everything else - but as missions absolutely essential to success.
David FrumThe habit of going to your congressman's town hall and asking questions, that's powerful in a way that shouting slogans or getting arrested is not, that is completely counterproductive.
David FrumOne of the things that always drives any practitioner of journalism crazy is you'll run it people who say why doesn't the media cover this or that? Well of course the media covered it. Why didn't you read about it? And, you know, it's, you know, there you are, it's not the journalist's job to knock down your door, you know, punch the URL into your computer and force you to stop watching the Kardashians and to read, you know, a report on integrity in government instead, it's your job.
David FrumOne of the things that really has gone wrong in modern politics, one of the things that made Trump possible was that many people have a view of politics as something dramatic and exciting and thrilling and emotional.
David Frum