I saw how you could get away with such a free-spirited, naturalistic sensibility in a mainstream Hollywood movie, and you could apply a lot of the skills of the '70s icons that I really admire to a contemporary, commercial movie.

The difference between this film [Your highness] and Pineapple Express was pretty much in the logistics of the technical ambition of the movie, and the size and scope of the movie. Pineapple Express was a great success, and that was something that we wanted to capitalize on, but we wanted this movie to be bigger, more adventuresome, bring a bigger audience to the movie, and challenge ourselves to do something new.

I live part-time in a cabin in Colorado up in the mountains and part-time on a ranch in central Texas - but do I really know how to go brand a cow, or do I really know how to go rappelling down a cliff? No. I do the recreational, half-assed version of all these manly activities and then try to keep that kind of Zen masculinity, like, "I'm a man of nature."

Every new project I do is a new invention of myself and reinvigorates me as to why I love the industry.

With Hollywood you're yesterday's news if you get a flop at the box office. So you might as well be braced to have something else to do that's interesting. Have something lined up to keep your stories fulfilled, and your ideas, because if you're just cranking out movies three times a year.

I saw how you could get away with such a free-spirited, naturalistic sensibility in a mainstream Hollywood movie, and you could apply a lot of the skills of the '70s icons that I really admire to a contemporary, commercial movie.

It is better to develop ideas with friends rather than the usual route of having a great idea and throwing it out into a production, and being surrounded by professionals who've been doing their jobs for years.