When you see somebody actually be able to channel that into an accessible, beautiful tool, you start to see the craftsman behind it.

I always cast people with a sense of humor because people that are super serious don't understand when I ask them to eat a booger it's not necessarily about that. It's about something more. It's about inviting a little bit of absurdity into the process and humanity into the process. Making sure that no matter who we are and what sort of pedestal or glamorous lighting we're under, we're all eating boogers man.

I saw how you could get away with such a free-spirited, naturalistic sensibility in a mainstream Hollywood movie, and you could apply a lot of the skills of the '70s icons that I really admire to a contemporary, commercial movie.

Sundance [festival] is all your Hollywood buds and buddies and rolling out and high-fiving and "Hell, yeah. Here comes the movie," and in Venice, it's very elegant, and respectful...It's decadence. It's such a fun way to formalize a movie that is for us a down-and-dirty, gritty movie. And to see it with the red carpet, and rolling up in a Maserati.

The difference between this film [Your highness] and Pineapple Express was pretty much in the logistics of the technical ambition of the movie, and the size and scope of the movie. Pineapple Express was a great success, and that was something that we wanted to capitalize on, but we wanted this movie to be bigger, more adventuresome, bring a bigger audience to the movie, and challenge ourselves to do something new.

I really strongly feel that when you approach a drama, you have to approach it with energy, honesty, sincerity, and absolute commitment, or don't do it.

The people that I associate myself with are people that are looking to make a good product because it's going to benefit them and it's going to help launch their careers.