Today there are millions of people making stuff and putting it into the world: that's become part of our identity and it shouldn't be limited to people who fancy themselves writers, or who are particularly witty or talented.

Find a space where you can be creative and a place where you are open for free thinking, you want to enjoy what you are doing and do what you are best at.

I think appointments are caustic to creativity.

The biggest lesson has been the importance of constantly repeating the mission. It means bringing the team together every week to talk about all of our projects, progress, and vision.

For every new feature we add, we take an old one out. A lot of big sites don't do that, and it's a problem.

Our team isn’t changing. … And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.

Tumblr was simply a tool for anyone to make a blog like mine.