I never expected that, 20 years later, Chucky would be considered a classic, if I may invoke that term. A golden oldie anyway, something that people still care about 20 years later.

Don's Mancini father was an advertising executive and I think Don really grew up and all of that stayed in his head. Some of the really great slogans we came up with, over the years, the big advertising buzz-words that we had, Don created those. It's just kind of fun just thinking about what we both love about pop culture and applying it to Chucky film and any others.

That's one of the things we're most excited about, really, is just allowing this great, Oscar-nominated actor, giving him material to play in one of his signature roles.

We want to stay with the animatronics because it gives you such a wonderful feel of Chucky's movement. It feels like something that has been brought to life, as opposed to a smooth piece of animation.

There are things we could do like let Brad Dourif play Charles Lee Ray's brother or father , something like that, but I think any of those options would've been squarely in the horror-comedy realm.

In regards to those other franchises that are being remade, we must take pains to mention that we're the only one where the original creators are actually making the movie. It's a special feel of quality, like a Good Housekeeping quality.

After having, I think, rather successfully mined the horror-comedy aspects of this concept over the course of Bride of Chucky and Seed of Chucky, the fans are really telling us that they want it to be scary again. Doing the remake just provides us with a really good opportunity to bring it home, so to speak.