Brad [Dourif] would tell himself that he was not intentionally trying to mimic Jack Nicholson in any way. I think that actually bothers him a little bit. I just think maybe they have similar voices.

In the first Chucky film, there's a scene in the elevator where a woman is just bringing food to a friend's home and they're in that cage elevator. She says, 'What an ugly doll,' and walks away. As the elevator begins to descend, Brad just decides he's going to drop this in and it was so simple but he just goes 'F*&k you,' and the audience went crazy. It was really a marker for us, and an evolution to understand what the potential of not just this killer, but this guy that obviously has some opinions as well.

Don's Mancini father was an advertising executive and I think Don really grew up and all of that stayed in his head. Some of the really great slogans we came up with, over the years, the big advertising buzz-words that we had, Don created those. It's just kind of fun just thinking about what we both love about pop culture and applying it to Chucky film and any others.

We want to stay with the animatronics because it gives you such a wonderful feel of Chucky's movement. It feels like something that has been brought to life, as opposed to a smooth piece of animation.

It just sort of suggested a very specific kind of impudence like this little-man syndrome. Chucky has this Napoleon complex. He's a little guy with a lot of rage and that really pointed us in the direction of exploiting that aspect of his character, which people always seem to enjoy.

Define the space horizontally rather than vertically in movie widescreen, 2.35:1 just having that rectangular shape and when you think of great horror movies like Halloween and Jaws that just really exploit the space so well and I just think we would have so many more opportunities in creating suspense and shocks.

There are things we could do like let Brad Dourif play Charles Lee Ray's brother or father , something like that, but I think any of those options would've been squarely in the horror-comedy realm.