My work is about making candy for the eyes. It's about grabbing your attention. Even though my work is appearing in magazines I am trying to make a large picture. I want my photographs to read like a poster.

I wanted it to provide an escape route, I wanted to make pictures that were fantastic and took you into another world, one that was brighter. I started off with this idea.

For me, it's easier to like more things than to dislike them; I'm not a critic in that sense. I find it easier to like more, to be more open and enjoy more things, which has given me more opportunities.

People say photographs don't lie, mine do.

Pictures are an escape. They should be bigger than life. In the same way, celebrities provide an escape from the mundane. They are photographed so we can worship them - so they are worthy of our worship.

I believe in a visual language that should be as strong as the written word.

I didn’t see any difference between being a photographer or being an artist. I didn’t make those boundaries. If someone wants to think it’s art, that’s great, but I’ll let history decide.