I wanted it to provide an escape route, I wanted to make pictures that were fantastic and took you into another world, one that was brighter. I started off with this idea.

Every culture has beauty and decorations of body. This is not of itself superficial, this is very human. Decorating when it becomes out of balance, when it becomes about the materialism, about how many shoes, how many handbags, how expensive they are, and the status, then it's no longer just about an expression or looking beautiful, that's more about 'I HAVE MONEY, I AM RICH'. It felt out of balance.

You can't change people's minds, we are not God. We can do our best to do what we do, whatever job we have to bring sort of goodness out there. But we can't change people. As an artist what I can do is to communicate!

You work with people who are obsessive about shopping, obsessive about owning things and buying things, like this purchase is going to make them happy. And you want to say to them, You know, no amount of real estate is gonna fill that void.

What's shocking is cruelty and torture, and that's become our entertainment. Kids can play violent video games, but God forbid they look at a naked woman. That's pornography, that's perverse. No!

I believe in a visual language that should be as strong as the written word.

The tools I learned photographing celebrities, now I want to use them to sell ideas.