It's enjoyable to just drink in an image. It's effortless. That struck me as an interesting way of looking at it: I do all the grunt work so you can enjoy.

Design has a powerful impact on the viewer. It has authority, and data also has the same air of authenticity and detail. It can be hard to argue with a graph, and it's hard to argue with data. So to combine data with a strong visual impact creates a powerful message.

Sometimes the data has a sense of a structure within it, especially if I'm looking at networks or relationships, which generally lend themselves to a certain style.

I've been working on a graphic about carbon emissions. It's an incredibly simple graphic - a bunch of blocks and a table below it - but it's taken me three weeks to design. For some reason it just wasn't working. Then finally I realized there was a number present, which I was rendering in each version, that wasn't necessary for the understanding of the piece. This figure was getting in the way and distracting from the main flow of the narrative. As soon as I pulled that graphic out of the design, it sprang into focus. Suddenly it worked.

We've seen it in the last U.S. presidential campaign 2016: both sides were trading graphs and circulating data visualizations to make their point. So the political establishment is waking up to the power of a good graph as well.

Data is the new oil? No: Data is the new soil.

Data is the new soil, because for me, it feels like a fertile, creative medium. Over the years, online, we've laid down a huge amount of information and data, and we irrigate it with networks and connectivity, and it's been worked and tilled by unpaid workers and governments.