Sometimes the data has a sense of a structure within it, especially if I'm looking at networks or relationships, which generally lend themselves to a certain style.

I have a computational quality to my mind, I suppose. When I was a kid, I was obsessed with video games. I reprogrammed games, and this eventually landed me a column in a magazine. That's how I got into print journalism: writing about video games.

I started moving into online work, and that exposed me to design and the impact it has on the flow, shape, and narrative of the story. This got me thinking that maybe this is a way of doing journalism, a way of telling stories and revealing patterns.

If you want to visualize something in its fullness you have to look at every perspective and every angle, and that means - sometimes uncomfortably - looking at things you don't want to look at.

Some of the commercial work I do is helping people to improve their presentations and add some design thinking. There are so many amazing things in science, and such great data, which can often be locked away. It's in the minds of these amazing practitioners, who can't necessarily express what they want in a visual way.

I'm doing a lot of cognitive processing. I'm gathering research. I'm processing it. I'm arranging the data. I'm sorting out the narrative. I'm designing. It's almost as if I do all the cognitive work that you then don't have to do. I digest it, process it, and then offer something that's very easy for you to digest.

Data is the new oil? No: Data is the new soil.