I think everyone is struggling somewhat with presentation. The Internet is generally well designed, if you look at the most popular websites, so we expect our visuals to be at that level of quality. When you sit in a presentation and you're looking at nonsensical pie charts and the like, your audience does disengage. People across a range of industries, not just science, are struggling with their communication because their output doesn't compete with what people see on a day-to-day basis.

There's a tendency in graphics to allow the trimming of certain parts. But I think that if you're open about your process, your methodology, such as introducing thresholds, introducing filters, techniques people use in research and data management, it's legitimate. It's legitimate to say, "We're only going to show data above this level, or between levels."

Visualizing information is a form of knowledge compression.

It's enjoyable to just drink in an image. It's effortless. That struck me as an interesting way of looking at it: I do all the grunt work so you can enjoy.

For years I thought I was just a writer, but when I sat down to design and started playing around with it, I realized that, really, it's pretty easy. Obviously it's more than just a set of rules, but the basics of design are actually pretty simple and quite mathematical. The link between data and design works at quite a fundamental level.

I think it's good practice, if you're a writer, or anyone who's shaping narrative, to be flexible and open with the direction of the narrative.

Design has a powerful impact on the viewer. It has authority, and data also has the same air of authenticity and detail. It can be hard to argue with a graph, and it's hard to argue with data. So to combine data with a strong visual impact creates a powerful message.