I'm happy to provide that service. But that's the power of it. A good infographic that's been really worked on looks simple and easy, but it actually required a lot of processing.

I think it's good practice, if you're a writer, or anyone who's shaping narrative, to be flexible and open with the direction of the narrative.

For years I thought I was just a writer, but when I sat down to design and started playing around with it, I realized that, really, it's pretty easy. Obviously it's more than just a set of rules, but the basics of design are actually pretty simple and quite mathematical. The link between data and design works at quite a fundamental level.

I think everyone is struggling somewhat with presentation. The Internet is generally well designed, if you look at the most popular websites, so we expect our visuals to be at that level of quality. When you sit in a presentation and you're looking at nonsensical pie charts and the like, your audience does disengage. People across a range of industries, not just science, are struggling with their communication because their output doesn't compete with what people see on a day-to-day basis.

I started moving into online work, and that exposed me to design and the impact it has on the flow, shape, and narrative of the story. This got me thinking that maybe this is a way of doing journalism, a way of telling stories and revealing patterns.

Data is the new soil, because for me, it feels like a fertile, creative medium. Over the years, online, we've laid down a huge amount of information and data, and we irrigate it with networks and connectivity, and it's been worked and tilled by unpaid workers and governments.

We've seen it in the last U.S. presidential campaign 2016: both sides were trading graphs and circulating data visualizations to make their point. So the political establishment is waking up to the power of a good graph as well.