Well, I think first of all, probably the most fundamental thing is that we are a mixed-signal analog semiconductor company, which, along with some of the other well-known names in the industry, enjoys very good economics.
David MilneWe believe we've got the skill base and the techniques to supply the chips that really enable the end manufacturers to develop exciting, innovative products themselves.
David MilneWe opened a design center in the South of England last year as part of our strategy for being close to our customers and developing innovative products for exciting new markets.
David Milne