Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.

One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

If you always hire people who are bigger than you are, we shall become a company of giants

If you want to be interesting, be interested.

The secret of long life is double careers. One to about age sixty, then another for the next thirty years.

Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.