Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.

You make the best products you can, and you grow as fast as you deserve to.

What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.

It's not creative unless it sells.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Never write more than two pages on any subject.

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying.