We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.

If you have a truly big idea, the wrong technique won't kill it. And if you don't have a big idea, the right technique won't help you

Great marketing only makes a bad product fail faster.

Sound an alarm! Advertising, not deals, builds brands.

People who think well, write well

If you can’t be brilliant, at least be memorable

If you always hire people who are bigger than you are, we shall become a company of giants