We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.

A good advertisement is one which sells the product without drawing attention to itself.

We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above all, honest with consumers.

A consumer is not a moron. She's your wife. Don't insult her intelligence, and don't shock her.

We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.

Make sure you have a vice president in charge of your revolution, to engender ferment among your more conventional colleagues.

The best idea is the simplest.