Its pretty rare for companies to have a snooping policy, although it is getting more common.
David R. EllisYou have to understand the tone of the movie, because if it's supposed to be funny, it can be funny violent like the Home Alone stuff, but you have to really understand the tone of what you're doing and make the action work for that and for the character.
David R. EllisYeah, getting the company that would help advertise and cross promote the movie on the release was an important factor for New Line, so we went out to a lot of different companies.
David R. Ellis