I take pop culture really seriously, I think it's really important, and the stuff that I make...I don't want it to be insubstantial, even if it's about something wacky, like sharpening pencils. I feel like I owe it to myself and I owe it to people who are really interested in pencils and I owe it to anybody to do my due diligence and give them something real.
David ReesI assumed that the pencil market was collapsing, but then it turns out that from 2010 to 2011 in the United States, pencil consumption went up by over six percent. I mean, those are all foreign-made pencils. Those are probably Chinese pencils, mostly, and Mexican pencils. I mean, it is an archaic communication technology, but it is still ubiquitous.
David Rees