The only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print once a week. It's the Web site, it's the festival, it's our mobile application - all these things - and what they stand for and what they mean.
David RemnickBeing an editor it's a complicated job, but the last impression I'd want anybody to have is that it's onerous. It's a joy - a complicated joy, but a joy.
David RemnickThere's nothing wrong with creating jobs. What's wrong is to seed the illusion that you will magically bring back the economy of 1970, that you will reopen coal mines.
David RemnickI got in journalism for any number of reasons, not least because it's so much fun. Journalism should be in the business of putting pressure on power, finding out the truth, of shining a light on injustice, of, when appropriate, being amusing and entertaining - it's a complicated and varied beast, journalism.
David Remnick