The only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print once a week. It's the Web site, it's the festival, it's our mobile application - all these things - and what they stand for and what they mean.

The one thing I'm quite critical of Hillary Clinton for, and it obviously hurt her, is that at some level, the Clintons had to know that she was going to run for president. Why did they feel it necessary to make tens of millions of dollars with speaking engagements? They must have known that it would look grotesque. The word for it is "buckraking." It's beyond me. I don't understand it.

Not all political prisoners are innocents.

We run all kinds of ads, as long as they are clearly marked as advertising when there's ever a question. I think advertising is advertising. If it's 100 percent clear what it is, then, with certain exceptions, I can live with that.

The Democratic vote consists of minorities and educated whites.

A.J. Liebling, one of my heroes, used to say that he could write better than anyone who wrote faster, and faster than anyone who could write better. I'm one nine-hundredth as good as Liebling, but that principle may slightly apply.

I have to always remember, writing is really hard.