The only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print once a week. It's the Web site, it's the festival, it's our mobile application - all these things - and what they stand for and what they mean.
David RemnickOn Facebook, a lie can seem as convincing to some as an article from SPIEGEL or the Washington Post. That's a problem. I can then like it and like it again and start creating my own media universe, both for me and for my friends, and so we become more and more fenced off from one another.
David RemnickI understand the difference between journalism and scholarship that comes 20 years later.
David RemnickThere are days when you might enjoy being an editor a little less, due to one crisis or another. It is absolutely vital, to me, in a period of technological evolution and sometimes financial stress that I and my colleagues not only put out a fantastic magazine and Web site and all the rest, but also that we are smart enough about what we are doing.
David Remnick