The future is itself a story, and predictions are stories we tell to amaze ourselves, to give hope to the desperate, to jolt the complacent.
David RemnickThe only reason the word "brand" gets a little tiresome is that something that is complex and wonderful and deep begins to sound like a can of tomato soup. I recoil at that, but I'm used to it. I know what it means: It means that The New Yorker is not merely the magazine that comes out in print once a week. It's the Web site, it's the festival, it's our mobile application - all these things - and what they stand for and what they mean.
David RemnickFrom a personal point of view, I'd like to interview my great-grandparents because I barely knew them, and I know next to nothing about my family beyond 100 years.
David RemnickWe run all kinds of ads, as long as they are clearly marked as advertising when there's ever a question. I think advertising is advertising. If it's 100 percent clear what it is, then, with certain exceptions, I can live with that.
David RemnickI got in journalism for any number of reasons, not least because it's so much fun. Journalism should be in the business of putting pressure on power, finding out the truth, of shining a light on injustice, of, when appropriate, being amusing and entertaining - it's a complicated and varied beast, journalism.
David Remnick