Your organization is becoming hyperlinked. Whether you like it or not. It's bottom-up; it's impossible.

Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about.

Personalization is the automatic tailoring of sites and messages to the individuals viewing them, so that we can feel that somewhere there's a piece of software that loves us for who we are.

The Internet is a medium only at the bit level. At the human level, it is a conversation that, because of the persistence and linkedness of pages, has elements of a world. It could only be a medium if we absolutely didn't care about it.

How we organize our world reflects not only the world but also our interests, our passions, our needs, our dreams.

It's not what you know, and it's not even who you know. It's how much knowledge you give away. Hoarding knowledge diminishes your power because it diminishes your presence.

To a collector of curios, the dust is metadata.