Personalization is the automatic tailoring of sites and messages to the individuals viewing them, so that we can feel that somewhere there's a piece of software that loves us for who we are.

Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about.

How we organize our world reflects not only the world but also our interests, our passions, our needs, our dreams.

Your organization is becoming hyperlinked. Whether you like it or not. It's bottom-up; it's impossible.

This is an awesome time to be a knowledge seeker, no better time, but it's also the best time in history to be a complete idiot.

The Internet is a medium only at the bit level. At the human level, it is a conversation that, because of the persistence and linkedness of pages, has elements of a world. It could only be a medium if we absolutely didn't care about it.

The next darwin is more likely to be a data wonk than a naturalist wandering through an exotic landscape.