Personalization is the automatic tailoring of sites and messages to the individuals viewing them, so that we can feel that somewhere there's a piece of software that loves us for who we are.

It's not what you know, and it's not even who you know. It's how much knowledge you give away. Hoarding knowledge diminishes your power because it diminishes your presence.

Don't think of the Internet as a broadcast medium...think of it as a conversational space. Conversation is the opposite of marketing. It's talking in our own voices about things we want to hear about.

The next darwin is more likely to be a data wonk than a naturalist wandering through an exotic landscape.

Business is a conversation because the defining work of business is conversation.

Personalization is the automatic tailoring of sites and messages to the individuals viewing them, so that we can feel that somewhere there's a piece of software that loves us for who we are.

The cure to information overload is more information.