We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.
David ZuckerI've always thought those guys are really funny. And I love Dumb and Dumber, Kingpin and Mary.
David ZuckerOur fathers were actually business partners in the same real-estate firm, and we got together and thought, How can we get a movie together and get distribution and create a new movie genre? We started by making satires of commercials.
David ZuckerIt didn't happen every time for every movie. Ruthless People was a good movie, but we didn't get a good release or marketing. They completely blew the opening.
David Zucker