We didn't realize it at the time, but the release date, the ad campaign and the poster are so important.
David ZuckerI don't think there has been any increase in sophistication in the audience. When people are aware of a concept that's easy to understand, and there's an actor who will attract them to the theater and it's a movie that's funny three-quarters of the time, it will be successful.
David ZuckerI've always thought those guys are really funny. And I love Dumb and Dumber, Kingpin and Mary.
David ZuckerI lose tons of stuff on the cutting room floor. For Scary Movie 3, for example, we had a lot of Matrix spoofs, a Hulk scene, and some of that stuff just doesn't hold up - it's too much plot, audiences just didn't want to hear about it.
David Zucker