The thing about branding is it isn't etched in stone. A brand is a mark or an image or a perception we stamp on a product, a concept or an ideal, but it doesn't last forever. Like anything else, it needs to be nurtured and reinforced, or it will start to fade.
Daymond JohnI'm not a golf player. I think golf and fishing are the same, but at the end of the day, you can't fry up and golf ball and dip it in tartar sauce. So I'm a fisherman.
Daymond JohnWhen looking at trends I always ask myself basic and timeless questions about business, and the one I seem to always come back to is, 'How is this different than anything else in the marketplace?'
Daymond John