This and the small sample size inevitably leads to stereotypes - sweeping family sagas from India, 'lush' colonial romances from South-East Asia. Mother and daughter reconciling generational differences through preparing a 'traditional' meal together. Geishas. And even if something more exciting does manage to sneak through, it gets the same insultingly clichéd cover slapped on it anyway, so no one will ever know.

I teach Korean translation at the British Centre for Literary Translation summer school, so I see an emerging generation too, who are around my age. I'm hoping to find time to mentor, and to help emerging translators to a first contract through Tilted Axis.

Hwang Jung-eun is one of the brightest stars of the new South Korean generation - she's Han Kang's favourite, and the novel we're publishing scooped the prestigious Bookseller's Award, for critically-acclaimed fiction that also has a wide popular appeal. She stands out for her focus on social minorities - her protagonists are slum inhabitants, trans women, orphans - and for the way she melds this hard-edged social critique with obliquely fantastical elements and offbeat dialogue.

I've translated two of Bae's novels, A Greater Music and Recitation, which are coming from Open Letter and Deep Vellum in October and January respectively. A Greater Music is a semi-autobiographical book centred on a Korean writer moving to Berlin, learning to live and even write in a foreign language.

Our first-year list is Sangeeta Bandyopadhyay (translated by Arunava Sinha), Hwang Jung-eun (translated by Jung Yewon), and Khairani Barokka.

So the aim for the press was a mixture of things: to publish under-represented writing, which is an intersection of original language, style, content, and often its author's gender. To publish it properly, in a way that makes it clear that this is art, not anthropology. To spotlight the importance of translation in making cultures less dully homogenous.

Flattery is a lie covered in a bed of flowery words.